I'm one of those people who likes everything to be just so... You can probably guess that doesn't help much when trying to design something that will be front and center on all your web pages and business cards. I've been working on this logo for weeks. I still feel like it could use some work, but it's now looking rather presentable. This is trying to communicate in a static image what I see as a video in my head. First and foremost, the person you see there... they're based off of Leonardo da Vinci's L'Uomo Vitruviano, or Vitruvian Man. But not a Man... Because I'm not a man. Emanating from the person is a tree, or I suppose you could say the person is becoming a tree, or the tree is becoming a person. This is because we're all One. People are their environment, in other words. I believe that we are connected to our surroundings in such a deep way on so many levels. Beyond the person and the tree, you might be able to see the yin yang with the sun on one side and the house on the other side representing the yin and the yang. I haven't decided which is which. They're both essential to us humans. I had also wanted to overlay a drawing of the Earth, but that becomes very messy, and when I did it I hated it, so off it went. I played with the colors a lot. I didn't want to make the person too White because these days I feel like skin color is a big issue for some people, and I didn't want to get into that. But... I'm caucasian. Let's just let that be. It works better in my opinion as a design with a light colored person. This is not racial commentary! The color of the tree, and EVERYTHING else was a BIG deal to me. I'm not super in love with the colors of the sun, but at least they work okay for the house. They had to be the same colors. They just had to be. The sky color I like a lot. I am just okay with the green of the Earth color on the other side. So, there you have it. I might make a few minor adjustments before ordering business cards. But I haven't posted in a long time, and that's why. I've been spending a lot of time working on this logo. Thanks.
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Hollie Holcombe is a trained architect, LEED accredited professional, and certified permaculture designer trying to find her way in the world, well, PDX at least. Archives
January 2018
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